When 2 major dental providers (Coast Dental and SmileCare) joined forces, a major task was to relaunch their orthodontics program in a fresh, new clever way. The objective was to offer the best ortho dental experience for customers coast to coast. A full blown robust campaign was put together with the message, “get Connected”. The print materials included new brochures, posters and collateral for all offices which included the newly designed “get Connected” logo and message. As far as digital, a bright, fresh, exciting and informative website was created and it also earned a 2012 GD USA Magazine Award for website design. The print collateral was also a winner. The campaign also included orthodontics billboards that were produced for the east and west coast offices. The boards were designed with bright colors and fun imagery to capture the demographic being targeted.