TASK: Create logo for BriteOn new teeth whitening product. OBJECTIVES: Fresh, modern, fun and engaging. RESULT: A simple, clean font choice with a blue and silver color palette was selected to create the briteon logo, with a sparkle over the “i” to represent the whitening power of the product. The logo was also part of the BriteOn Packing Design Award from GD USA Magazine. CLICK HERE to see the award winning piece.