When national restaurant chain, Hamburger Mary’s was ready to open up a location in Tampa, they contacted GDGD to create a Mary’s like no other, Tampa Style! What they got was a Hamburger Mary’s with a flair that’s Tampa Bay. GDGD created a campaign and brand exclusively for the Tampa market without losing the quirky and kitschy-ness that Hamburger Mary’s is known for. Brand new dinner, lunch, and drink menus, posters, promo ads and website were created that captured the best that Mary’s and Tampa has to offer.
HAMBURGER MARY’S TAMPA IDENTITY
New menus (dinner, lunch, brunch and cocktails), collateral and website