The task at hand was to create awareness for a serious cause, but make it fun. With this in mind, GDGD who produced the following ad. The idea was to promote Breast Cancer Awareness Month when HSN teamed up with Susan G. Komen for the Cure. The concept? Grab the reader’s attention by having some fun with the pink branding of the Susan G. Komen for the Cure then deliver the important message. I think the pink wig and puppy get your attention in a light hearted way.