Client:HSN. Project: Print Ad. Objective: The task at hand was to create awareness for a serious cause, but make it fun. With this in mind, GDGD produced the following ad for Home Shopping Network. HSN teamed up with Susan G. Komen for the Cure and needed to promote Breast Cancer Awareness Month. The concept? Get your pink on. We had fun with the pink palette which symbolizes breast cancer support and also used an interesting image to grab the reader’s attention to deliver the important message. I think the pink wig and puppy get your attention in a light hearted way.