Task at hand: Create a campaign to attract new dentist to a career at Coast Dental. Objectives: clever, eye-catching and informative yet interesting. Result: Jobalicious: a coffee themed campaign that grabs the reader’s attention in a clever way. Message: You’ll love the opportunity that Coast has for you as a dental profesional. It’s jobalicious good, a bold and strong career move you’ll love waking up to! The creative print campaign included a direct mailer with inserts (napkins) a creative jobalicious envelope and print magazine ads.