When 2 major dental providers (Coast Dental and SmileCare) joined forces, a major task was to relaunch their orthodontics program in a fresh, new clever way. The objective was to offer the best ortho dental experience for customers coast to coast. A full blown robust campaign was put together with the message, “get Connected”. The print materials included new brochures, posters and collateral for all offices which included the newly designed “get Connected” logo and message. As far as digital, a bright, fresh, exciting and informative website was created and it also earned a 2012 GD USA Magazine Award for website design. The print collateral was also a winner. The campaign also included orthodontics billboards that were produced for the east and west coast offices. The boards were designed with bright colors and fun imagery to capture the demographic being targeted.
It “Gets Around” and then some! This was the fun yet direct message that kicked off the Revolation, a new power toothbrush that packs a punch with it’s revolving 360° circular brush motion. The “Gets Around” idea was the concept and driving force behind the creative campaign launch. The “Gets Around” is in regards to how it cleans your entire mouth. It cleans under, over and in-between your whole mouth. The launch campaign included print brochures, packaging, magazine ads and point of purchase. Plus, the magazine ad won a GD USA Magazine In-House Creative Award.
SmilePlus, (a dental savings program) was relaunching nationwide and in need of an update. The concept behind the relaunch was to position SmilePlus as a program packed with savings and a no brainer for those who do not have insurance. The savings are so great, why would you pass it up? Pack on the savings and pack on the smiles ended up being the NEW concept. From a revamped logo to brochures and posters to a friendlier and easier website, the NEW SmilePlus was born. Check out the award winning campaign that was recognized at the 2013 GD USA Magazine In House Creative Awards for creative excellence!
It’s creative with a bite! GDGD had a WILD time designing the creative for the 2011 Tampa Bay Advertising Awards which WON a Silver Addy Award at the 2012 4th District Addy Awards Show! The award winning creative included logo design, direct mail, posters, email blast, web and winner’s book. The event was held at the Lowry Park Zoo and the concept behind the creative was to unleash your inner creative beast! “Show us your wild side.”
Task at hand: Create a campaign to attract new dentist to a career at Coast Dental. Objectives: clever, eye-catching and informative yet interesting. Result: Jobalicious: a coffee themed campaign that grabs the reader’s attention in a clever way. Message: You’ll love the opportunity that Coast has for you as a dental profesional. It’s jobalicious good, a bold and strong career move you’ll love waking up to! The creative print campaign included a direct mailer with inserts (napkins) a creative jobalicious envelope and print magazine ads.