When 2 major dental providers (Coast Dental and SmileCare) joined forces, a major task was to relaunch their orthodontics program in a fresh, bold and clever way. The objective was to offer the best ortho dental experience for customers coast to coast. A full blown robust campaign was put together with the message, “get Connected”. The campaign included orthodontics billboards that were produced for the east and west coast offices with bright colors and eye catching youthful imagery to capture part of the demographic that was being targeted.
Task at hand: Update Coast Dental’s Orthodontics outdoor presence with a clever and interesting message including an offer and service. Objectives: Convey the message that Coast Dental now offers Braces at competitive prices. Result: Fun, simple and interesting message take on orthodontic braces and how Coast can fix the gaps in your teeth.
Task: Create a fresh and new outdoor campaign for Coast Dental. Objectives: fun and eye-catching, emphasizing the services provided by the dental offices. Results: Set of outdoor billboards taking a totally new approach for the dentistry market and what’s been done before. 1st board plays with the floss idea as the message text and the 2nd board has fun with the play on words for “grills”.
CLIENT: Krystal Restaurants • PROJECT: Outdoor and bus transit advertising • RESULT: Outdoor billboards promoting the Krystal menu as well as bus advertising throughout Tampa Bay in english as well as spanish.