CLIENT: Moffitt Cancer Center. OBJECTIVE: Create brochure promoting the Moffitt Chemotherapy AfterCare Program focusing on compassion. Warm and serious, caring tone. RESULT: Warm soothing colors were used fused with nature inspired photography. Butterfly concept shows how Moffitt’s After Care Program can bring you new life after such a challenging procedure.
The task at hand was to create awareness for a serious cause, but make it fun. With this in mind, GDGD who produced the following ad. The idea was to promote Breast Cancer Awareness Month when HSN teamed up with Susan G. Komen for the Cure. The concept? Grab the reader’s attention by having some fun with the pink branding of the Susan G. Komen for the Cure then deliver the important message. I think the pink wig and puppy get your attention in a light hearted way.
When you have a dream, the best thing to do is cultivate it. So cultivate an amazing concept when Jim Walter Homes needed a new brochure and look what was exactly done. A warm and informativea brochure was born. As far as the color palette, this was taken from the JWH logo and other warm tones were chosen. Photography was chosen to accent the building/planting/growing connection between the builder and the customer. As the brochure title states, plant the dream and we’ll cultivate it! So we think we accomplished this at the end.
TECO Peoples Gas recently teamed up with us to produce an amazing Pocket Folder Brochure with inserts to promote their “Natural Comfort” Line to homeowners. Task at hand was to educate new home buyers with the advantages of building their new home with natural gas. Pretty much natural gas is the natural choice for more homebuyers was the message and the brochure emphasized the benefits of going with gas vs electric. The main color palette blue and green emphasize the brand logo of “Natural Comfort” and also symbolize natural gas (blue=gas, green=nature).