Task at hand: Update and come up with new creative for the Coast Dental Doctor Recruiting Campaign which consisted of a brochure and inserts. The creative objectives were to create a fresh and inviting look for Coast Dental Doctor Recruitment Program. The “Practice made perfect” concept was created and the design followed with the idea that Coast Dental doctors practice what they love in their on and off time. The campaign was a hit with the recruiting department and was also a winner of the 2012 GDUSA Magazine American Inhouse Design Awards.
Teeth Whitening Product Launch for BriteOn, an in office teeth whitening system for patients performed by dental hygienists. The campaign product launch consisted of logo design, product naming, print materials, packaging and in store pop. The packaging also won a 2012 GD USA Magazine Award for creative packaging design.
When 2 major dental providers (Coast Dental and SmileCare) joined forces, a major task was to relaunch their orthodontics program in a fresh, new clever way. The objective was to offer the best ortho dental experience for customers coast to coast. A full blown robust campaign was put together with the message, “get Connected”. The print materials included new brochures, posters and collateral for all offices which included the newly designed “get Connected” logo and message. As far as digital, a bright, fresh, exciting and informative website was created and it also earned a 2012 GD USA Magazine Award for website design. The print collateral was also a winner. The campaign also included orthodontics billboards that were produced for the east and west coast offices. The boards were designed with bright colors and fun imagery to capture the demographic being targeted.