Teeth Whitening Product Launch for BriteOn, an in office teeth whitening system for patients performed by dental hygienists. The campaign product launch consisted of logo design, product naming, print materials, packaging and in store pop. The packaging also won a 2012 GD USA Magazine Award for creative packaging design.
When 2 major dental providers (Coast Dental and SmileCare) joined forces, a major task was to relaunch their orthodontics program in a fresh, new clever way. The objective was to offer the best ortho dental experience for customers coast to coast. A full blown robust campaign was put together with the message, “get Connected”. The print materials included new brochures, posters and collateral for all offices which included the newly designed “get Connected” logo and message. As far as digital, a bright, fresh, exciting and informative website was created and it also earned a 2012 GD USA Magazine Award for website design. The print collateral was also a winner. The campaign also included orthodontics billboards that were produced for the east and west coast offices. The boards were designed with bright colors and fun imagery to capture the demographic being targeted.
TASK: Create logo for BriteOn new teeth whitening product. OBJECTIVES: Fresh, modern, fun and engaging. RESULT: A simple, clean font choice with a blue and silver color palette was selected to create the briteon logo, with a sparkle over the “i” to represent the whitening power of the product. The logo was also part of the BriteOn Packing Design Award from GD USA Magazine. CLICK HERE to see the award winning piece.