Task: Create website to help launch orthodontics for Coast Dental • Objectives: Fun, creative site, that’s eye-catching and informative. Target: older and younger • Results: Award Winning Orthodontics Website that is bright, fun and informative website creating the essence that braces are “cool and fun”. The successful website launch was also a recent winner of the 2012 GDUSA Magazine American Inhouse Design Award for webdesign.
Task: Create a landing page (micro-site) and revise and revamp the Coast Dental Careers web page into a whole new section on it’s own. Objectives: Informative, fun and engaging with information for those looking to advance into the dental field with Coast. Result: Fun, different landing page that takes you to the main careers section. The new careers pages have added robust features and information pertaining to careers at Coast Dental.
Task at hand: Update Coast Dental’s Orthodontics outdoor presence with a clever and interesting message including an offer and service. Objectives: Convey the message that Coast Dental now offers Braces at competitive prices. Result: Fun, simple and interesting message take on orthodontic braces and how Coast can fix the gaps in your teeth.
Task: Create a fresh and new outdoor campaign for Coast Dental. Objectives: fun and eye-catching, emphasizing the services provided by the dental offices. Results: Set of outdoor billboards taking a totally new approach for the dentistry market and what’s been done before. 1st board plays with the floss idea as the message text and the 2nd board has fun with the play on words for “grills”.