Teeth Whitening Product Launch for BriteOn, an in office teeth whitening system for patients performed by dental hygienists. The campaign product launch consisted of logo design, product naming, print materials, packaging and in store pop. The packaging also won a 2012 GD USA Magazine Award for creative packaging design.
It “Gets Around” and then some! This was the fun yet direct message that kicked off the Revolation, a new power toothbrush that packs a punch with it’s revolving 360° circular brush motion. The “Gets Around” idea was the concept and driving force behind the creative campaign launch. The “Gets Around” is in regards to how it cleans your entire mouth. It cleans under, over and in-between your whole mouth. The launch campaign included print brochures, packaging, magazine ads and point of purchase. Plus, the magazine ad won a GD USA Magazine In-House Creative Award.