Teeth Whitening Product Launch for BriteOn, an in office teeth whitening system for patients performed by dental hygienists. The campaign product launch consisted of logo design, product naming, print materials, packaging and in store pop. The packaging also won a 2012 GD USA Magazine Award for creative packaging design.
CLIENT: Moffitt Cancer Center. OBJECTIVE: Create brochure promoting the Moffitt Chemotherapy AfterCare Program focusing on compassion. Warm and serious, caring tone. RESULT: Warm soothing colors were used fused with nature inspired photography. Butterfly concept shows how Moffitt’s After Care Program can bring you new life after such a challenging procedure.
When 2 major dental providers (Coast Dental and SmileCare) joined forces, a major task was to relaunch their orthodontics program in a fresh, new clever way. The objective was to offer the best ortho dental experience for customers coast to coast. A full blown robust campaign was put together with the message, “get Connected”. The print materials included new brochures, posters and collateral for all offices which included the newly designed “get Connected” logo and message. As far as digital, a bright, fresh, exciting and informative website was created and it also earned a 2012 GD USA Magazine Award for website design. The print collateral was also a winner. The campaign also included orthodontics billboards that were produced for the east and west coast offices. The boards were designed with bright colors and fun imagery to capture the demographic being targeted.
TASK: Create logo for new Orthodontics Program for Coast Dental. OBJECTIVES: Fun, eye-catching and dental related. RESULT: Fresh, orange colors and a set of dots above and below the fun font to illustrate teeth and braces. The logo was also part of the winning campaign for the 2012 GD USA Magazine InHouse Awards CLICK HERE to see the award winning campaign.