It “Gets Around” and then some! This was the fun yet direct message that kicked off the Revolation, a new power toothbrush that packs a punch with it’s revolving 360° circular brush motion. The “Gets Around” idea was the concept and driving force behind the creative campaign launch. The “Gets Around” is in regards to how it cleans your entire mouth. It cleans under, over and in-between your whole mouth. The launch campaign included print brochures, packaging, magazine ads and point of purchase. Plus, the magazine ad won a GD USA Magazine In-House Creative Award.
SmilePlus, (a dental savings program) was relaunching nationwide and in need of an update. The concept behind the relaunch was to position SmilePlus as a program packed with savings and a no brainer for those who do not have insurance. The savings are so great, why would you pass it up? Pack on the savings and pack on the smiles ended up being the NEW concept. From a revamped logo to brochures and posters to a friendlier and easier website, the NEW SmilePlus was born. Check out the award winning campaign that was recognized at the 2013 GD USA Magazine In House Creative Awards for creative excellence!
TECO Peoples Gas recently teamed up with us to produce an amazing Pocket Folder Brochure with inserts to promote their “Natural Comfort” Line to homeowners. Task at hand was to educate new home buyers with the advantages of building their new home with natural gas. Pretty much natural gas is the natural choice for more homebuyers was the message and the brochure emphasized the benefits of going with gas vs electric. The main color palette blue and green emphasize the brand logo of “Natural Comfort” and also symbolize natural gas (blue=gas, green=nature).
Task at hand: Create a campaign to attract new dentist to a career at Coast Dental. Objectives: clever, eye-catching and informative yet interesting. Result: Jobalicious: a coffee themed campaign that grabs the reader’s attention in a clever way. Message: You’ll love the opportunity that Coast has for you as a dental profesional. It’s jobalicious good, a bold and strong career move you’ll love waking up to! The creative print campaign included a direct mailer with inserts (napkins) a creative jobalicious envelope and print magazine ads.
TASK: Create logo for up n’ coming marketing/advertising firm. OBJECTIVES: Modern, fresh, clean, simple, eye-catching. RESULT: Blue and silver modern color palette with a friendly lowercase font choice that is casual yet direct.